Mass Communication – A fascinating career option.
Mass Communication – A fascinating career option.
Mass communication is just a compact term that comprises of social media, digital media, print media, public relation, and advertising. Mass Communication is for those who have an inquisitive attitude with a blend of creativity. In today’s globalized and digitalized era where everything is digital, it has an extensively increasing opportunity for people who want to be a part of this digital world and wish to bring a change in this progressing community. A degree in mass communication will make you ready to face the growing challenges of the organizational world and along with advertising, journalism and public relation, you will also get an insight in the management and marketing domain.
Media studies courses may vary significantly in their content and approach to the subject, but most offer a combination of practical preparation for various media careers, alongside opportunities to analyze media representations from different perspectives – including moral, political and historical. For instance, as well as gaining practical skills such as film production or copy-writing, students may also have the opportunity to explore issues such as media representations of gender or race, or of a particular culture or political conflict.
Entry Requirement: Eligibility Criteria
Most mass communication courses require good scores in academics as well as strong communication skills. Students who wish to excel in the media realm must have a minimum score of 60-70%. Some universities also ask for language proficiency certificate. Skype calls and personal interviews are taken as part of the application process. A student must be proficient in both written and verbal communication. However, students from any stream can build a career in media
Course Structure: What will you learn?
Mass Media is a broad topic that requires both theoretical and pragmatic exposure. Thus the course structure is designed in a way so that the students are well exposed to the distinct phases of media. Along with classroom lectures emphasis is given on debates, seminar, and internships.
In the first year, various subjects pertaining to the media field are introduced to the students for a basic understanding. Different universities have distinct subjects to offer, however, some common and crucial subjects include economics, creative writing, public relation, marketing, and management.
Media and communication specializations
If there’s a particular sector of media and communication studies you want to focus on, it should be possible to find a course that closely matches your interests from the outset. On the other hand, if you are still keeping your options open, you may be better suited to a course which offers a general overview to begin, followed by opportunities to specialize later on. Common media topics available, either as degree courses in their own right or as individual course modules, include:
Communications and new media
If you are interested in digital media and its rapid evolutions, specializing in communications and new media is likely to be the right choice for you. The focus here is on recently developed and developing technologies, such as the use of ‘interactive’ media on digital platforms, and students have the option to take some course modules taught from within the computer studies department. You may learn about digital media design and development, digital methods of data collection and analysis, and related contextual and social issues.
A specialization in social media is for those fervent about this hugely influential recent addition to the global communications sector. You’ll learn about the evolution, ethos, and applications of social networks such as Facebook, Twitter, Instagram, Pinterest, and Tumblr, becoming proficient in using these platforms not only as an individual but also to represent an organization, product or campaign. As in most media studies specializations, you will need to be prepared to constantly adapt your strategies and approach to keep pace with changes in the media available, and in the behaviour of your target audience.
One of the most popular specializations for those interested in media careers, journalism can be studied as a degree course in its own right, or as a specialization within a media and communication studies course. This field will introduce you to various journalistic platforms and processes, including professional skills such as how to work in a newsroom, how to find sources and how to present a story to the public. Journalism courses are usually very practical, and students will have lots of opportunities to research and present their own news and feature stories, using written presentation or exploring alternatives such as a photo or video journalism.
Publishing and editing
A specialization in publishing and editing is designed for those interested in pursuing media careers within the publishing industry. Here you’ll cover topics such as magazine publishing, newspaper publishing, book publishing, and new media. Other useful modules may include business development, publication marketing and distribution, graphic design, copyediting, and legal issues.
Radio and TV broadcasting
If your passion lies within the field of radio and TV broadcasting, you will be looking for a media studies course which allows you to gain the professional knowledge and skills needed to establish yourself in this competitive sectors. You will learn about each stage that goes into creating a TV or radio program – choosing the right story or concept, filming or recording, finding locations, checking facts and interviewing people, editing and presenting. This course should enable students to develop technical skills in several areas, as well as developing their creativity and artistic vision.
Film and media studies
A film and media studies specialization is likely to be the top choice for anyone with an interest in working in the film industry – perhaps as a producer, scriptwriter/editor or critic. Courses in this field are again likely to combine theoretical and practical knowledge giving students a range of analytical and professional skills. You’ll gain a broad understanding of the film industry, both past and present; learn about different cinematic styles and genres; and perhaps focus on films of a particular period, culture or theme. You should also gain a range of practical film-making skills, including script-writing, production, directing, filming, lighting and editing.
Other topics you may encounter within media and communication studies include advertising, consumer behaviour, comedy, gaming, and virtual environments, intercultural communication, marketing, media law, media research , photography, visual culture and web design.
Mass Media has diverse options to choose from. Your creative aptitude and inquisitive nature will determine what exactly what you want to pursue ahead in your life and which profession is best suited according to your profile. Mass Media is a term that encompasses everything right from research, marketing, management to advertising, journalism and public relation. It has opportunities for anyone and everyone.
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