TED, short for ‘technology, entertainment, and design,’ is a media network that co-organizes independent talks by entrepreneurs, activists, and artists around the world. Most of the talks are available on TED’s official YouTube channel & website.
After sifting through the latest uploads, we’ve curated some speeches that every young adult should definitely give a watch. You’ll learn how to effectively navigate through the problems everyone faces in university life. So grab some popcorn, empty your mind, and enjoy your personal lineup of 20 awesome ideas worth spreading and building on…
1. If you want to achieve your goals
You were told to select your university carefully because making the wrong choice would ‘ruin your entire career.’ In fact, you were probably told to take every decision with your end goals in mind.
Rivers dares to go against the conventional wisdom, explaining how you should focus your energy not on the destination but the path.
What matters is the journey and never the result. The more we focus on the outcomes, the lesser we will grow. Thus, it’s always a wise choice to dream less and act more.
2. How to magically connect with anyone
As a student, you’ll be working on a lot of group projects in university. Almost everyone on your team is bound to have different and often contrasting opinions on how the tasks should be carried out. In the midst of this melee, you’ll have to learn to balance everyone’s expectations equally.
You’ll have to make the best decisions without hurting anyone’s feelings, a skill which requires a good understanding of how people think. This is where Miller, the young illusionist, steps in.
He opens doors to the human psyche in a rather quirky way. By the end of this video, you’ll be well on your way to becoming a magician of words…
3. How to speak so that people want to listen
Do you have to take great efforts to be understood clearly? Are you always finding yourself at loggerheads with the team? Have people complained that you’re boring, intimidating or just plain rude? Don’t you worry because Mr. Treasure here has simple remedies to solve all your communication problems!
All you need to do is to avoid the 7 deadly sins that only bad speakers commit: gossip, judging, negativity, complaining, excuses, lying, and dogmatism (self-centeredness). Parallelly, you can follow the four cornerstones of good communication- honesty, authenticity, integrity, and love, short for ‘H.A.I.L.’
Treasure goes on to dissect the intricacies of good vocation and ends his speech with short exercises that you can practice next time before you speak.
4. Why good leaders make you feel safe
Meshed with stirring anecdotes from the battlefield, Simon Senek delivers a powerful presentation on the most important quality every leader should polish first and foremost: making an effort to make all team members feel safe, trusted & valuable.
This speech manages to condense the wisdom from some of the best leadership books in less than 12 minutes. So you should definitely give it a watch and try to apply its principles to every group project you do.
5. Why comfort will ruin your life
Heard the saying, “Growth begins outside your comfort zone?” But what does that exactly mean? And does it really work? Isn’t sticking to your strengths the best strategy to succeed in life? Eckstrom breaks down the dangers of comfortable living using his theory of ‘growth rings.’
Order and predictable behavior, he notes, leads to predictable outcomes. So if you want to truly make a big impact on this world, you need to push yourself beyond the edges of what you know and like.
6. The art of being yourself
Most of us disguise our true selves to fit in with the crowd. We ‘go with the flow’ to avoid judgemental stares from people who actually don’t matter at all. This deliberate masking often comes at the cost of our own peace.
Let McHugh guide you back to your buried soul with her poignant speech on the practiced art of simply embracing who you truly are.
“But how is this relevant to me and other young adults?” You ask. A comment from the YouTube upload answers that best, “People who are frightened to be themselves, will work for those who aren’t afraid.”
7. Why do we ask questions?
Students often complain about how ‘education’ has killed their desire to learn anything outside the textbook. And it is quite true that our study systems are still evolving to fit the needs and goals of growing millennials. So how do we keep our curiosity levels high in a restrictive environment?
The YouTube guru, famously called ‘Vsauce’ has the perfect answer. In his highly engaging discussion (the puns are awful, though!), Michael elucidates the importance and technique of asking the right questions at the right place and time.
So why do opposite poles of a magnet attract each other, again? We thought you might help us find out…
8. Looks aren’t everything
Staring at the hot hunks and pretty gals in the hallway made me hate my body and drive it to extreme limits just to lose the flab. I stopped going out with my friends and ended up wasting a complete semester of my college life.
Fortunately, I met people who helped me regain my health and my self-confidence. I learned how important and healthy it is to love yourself for a change.
Maybe that’s why this intimate and brutally honest TED talk resonated with me on a personal level. The highly acclaimed model beautifully tackles the physical insecurities dilemmas that plague many university students today.
Of course, it’s an unfortunate truth that looks do matter but as Russel puts it, they don’t end up defining who you are.
9. Inside the mind of a master procrastinator
Guess I’ll write the synopsis of this video tomorrow. ‘Stranger Things: Season 2’ is here. Soz, fam. Bubye. #soMeta
10. To This Day: For the bullied and beautiful
They say words have the power to heal the world. Shane’s poetry certainly helps to soothe, if not fix, the wounds of those whose worlds have been torn down by bullies and trolls.
Keep tissues handy because this spoken word performance will thaw your heart and give you the greatest gift any artist could give to his audience- the gift of hope.
11. Why you will fail to have a great career
Don’t let the title put you off. In his brutally honest style, Smith deconstructs the common excuses and mistakes that keep many from achieving their career goals.
Sometimes you just need to be punched in the face with the raw naked truth- let Smith give you the bitter medicine today.
You’ll thank us tomorrow when you follow some of his solid advice.
12. How to Change Careers when You’re Lost
I know engineers from university who are working as agents for music celebrities today. I also have sleepy artist buddies from the golden years rising to the top of the corporate world as highly productive entrepreneurs of their time.
The truth is, we might’ve made plans for life but the plans life has made for us are often the opposite of what we’ve dreamt.
So how do you handle the unpredictable lemon-sour changes? Ricci teaches you how to squeeze ’em out and make sweet juice! A good companion to this talk is the book ‘Who Moved my Cheese.’ Be sure to pick it up when you get the time to read.
13. How one tweet can ruin your life
People like me depend on social media for our bread and butter. But even if you’re not in the digital industry like I am, you’re still largely dependant on the internet for getting most of your information.
While the web is an amazing tool for learning and growing, it can also turn out to be a nightmare if you use it carelessly.
Ronson warns youngsters about the dangers of posting everything online by narrating the ‘Justine Sacco Twitter‘ incident that destroyed the PR agent’s (how ironic!) entire career- all because of just one tweet.
While this shouldn’t scare you off the net forever, its a reminder of the scary truth- nothing you do online can be permanently erased. So choose your hashtags wisely.
14. The Power of Introverts
Group projects and activities are designed to force us out of our comfort zones and face the crowd with confidence and creativity.
But as we pick up skills from amazing speakers and extroverts, we should also learn to harness the magical power introverted individuals possess.
Cain’s insights shed golden light into the mind of the shy fella in the corner of the room…
15. A simple way to break a bad habit
Whether its smoking or procrastination, bad hygiene or excessive masturbation, all of us fall prey to habits we know are harmful to our health. But despite the warnings our mind and the media blare at us all the time, we continue to laze around in the comfort these bad habits provide.
Brewer has the perfect solution to break ’em once and for all, and it’s not what you generally get in therapy ads. Its an unorthodox method but we personally like it a lot.
Does it work for you?
There’s only one way to ‘find out.’
16. Your body language may shape who you are
Research shows that almost 97% communication is non-verbal. In other words, we understand and judge people more by their postures than we do by their words.
The only catch is, we aren’t aware of the effects our body language has on the delivery of our messages.
Cuddy reveals the unconscious processes in style. She provides practical advice to polish our gestures to make ourselves heard.
17. I got ninety-nine problems…palsy is just one
The next time you complain about your problems, watch this woman own her large share of woes like a boss. In her refreshing talk, Maysoon discusses how she tackles her disability with a smile on her face and hope in her heart.
There are moments in this speech that just tugged our heartstrings.
We love the way Maysoon punches back instead of getting bogged down by the challenges life has been throwing at her.
The palsy patient’s story is truly an inspiration to anyone going through tough times.
18. Saying YES! to your Weirdness
As the aphorism goes, “If you weren’t a little weird, I’d think you were a little weird.”
JP explains why it’s healthy to embrace one’s absurdity. “Sometimes we take ourselves too seriously,” he notes, “We seek approval from others and ourselves constantly and obsessively. But we lose out on the colorful life that we’ve been blessed with. All this normalcy for what?”
You show ’em, JP!
You’re the boss when it comes to dropping the truth bombs in a comical tone.
19. How to start a movement
Ever dreamt of starting your own movement but don’t know where exactly to begin? Sivers provides an easy method for social campaign creation using nothing but a YouTube video of drunkards dancing around.
Yes, you read that right.
In just 5 minutes, with the help of a clip featuring some crazy teenagers, Sears simplifies what looks like one of the hardest things to do in the world- changing it for good.
20. What adults can learn from kids
Adora is the hands down the most adorable speaker on this list. Don’t let her age misguide you into believing she’s any less talented than all our previous thinkers, though. In fact, as she argues in her snazzy speech, age isn’t and shouldn’t be a marker for an individual’s capability.
In fact, older people have more to learn from curious teenagers, as Svitak points out. So as you proudly grow into an adult, this talk might help keep the wildly imaginative child in you alive for years to come.
On that nostalgic note, we conclude our list of the most thought-provoking TEDx talks every young adult should watch. Which ones are your favorites and why? Would you like us to add some of your suggestions to our follow-up second list? Drop the links and your views in the comments section below!
And if you’d like to build and tell your own story on the TED stage someday, call us up at ‘+91 22 2568 1775’ for personalized career counseling and get the perfect launchpad for your professional dreams…
Yours in learning,
The happy folks at Education Street Pvt. Ltd.
By admin | 31 December, 2021
Ultimate List of Free Online Tools for Students (2018)
Here is a monster list of FREE online resources for curious students who want to build new skill sets, expand professional networks, and sharpen their practical knowledge about the modern world.
From scholarship search to class scheduling, from automatic citation generators to ebook libraries, from personal budgeting software to cheap restaurant aggregators, from mobile note-taking to internship/job portals- we’ve got it all covered right here, just for you.
You can star this page in your bookmarks bar or save the post as PDF file on your desktop for later use. Cheers!
Just like the tools mentioned above, we, too, want to empower you to chase your career goals abroad. For personalized counseling on global university application, visa and accommodation procedures, and entrance test preparation, please feel free to drop us a message on our Facebook page: https://www.facebook.com/educationstreet/
At this time tomorrow, I’ll be a fresh graduate, all set to make my mark in the world. Obviously, I’m super-excited to see Ma yell, applaud, and embarrass me as I waltz onto the stage to collect the certificate.
But I’d be lying if I said I’m not equally nervous as I am thrilled about my future, and the new challenges it has in store. There are just so many choices to make, and aplenty more expectations to decide on the right ones…it’s scary, ya know.
The only thought that’s comforting me right now is knowing that even if I take the wrong steps, and even if I stray from my path, I’ll always have my small yet sweet circle of true friends to guide me back home.
So as we fight for the last pizza slice, and toast our beers to university life, I reflect on the craziest types of friends who I’ll never forget from my three years on these buzzing campus grounds…
1.The Hopeless Romantic
You might run out of drive space keeping track of all his crushes because he falls for a new one, every ‘single’ day (pun intended). The poor cute fella in desperate need of a hug, this young Romeo’s courting attempts are a hilarious delight to watch.
But be warned- along with the sweet shayaris before the proposal, you’ll also have to hear some serious salty sobbing that comes after rejection. The glum phase will only last for an hour or two, though, because he’ll surely spot another target in no time, and you’ll be back in a new Juliet’s pursuit.
2. The Besharam Bhukkad
Most people eat to live. Then there are those who live to eat. Our ever-and-always hungry Kumbhakarna has an appetite that’s larger than life. Whenever there’s a new restaurant opening in town, you’ll probably spot her signing up for the Gold membership card. With a coffee mug in one hand and a cheese roll (the legal one) in another, she’ll be munching on all things edible, throughout the day.
Although she’s good company for culinary adventures, we strongly advise against joining her at weddings, galas or any place with free food- because if you do, you might have to pretend to not know the big bear who just gobbled up three plates of the appetizers all by herself, and was spotted charging in for the main course.
3. The Great Khali
At the other end of the ‘fitness spectrum’ is the super-health-conscious gym freak, urging you to choose whey shakes and coleslaw over Miss Bhukkad’s sinful frappuccinos and loaded fries. Although he has the best interests at heart, his constant advice on weight loss and healthy living might be too heavy to lift at times, especially for those of us who barely manage to get out of bed.
What starts with a light jog at five in the morning and ends with an abs drill at eight in the night, his intense routine will make you wonder- “Itna energy laate kahase ho tum log?” Regardless of whether you feel motivated to follow his low-carb, whole-food, organic vegan diet, or you simply choose to hire him as a bodyguard-cum-wingman, having a hot hunk in the squad certainly ups your chances of getting more winks and fewer slaps.
4. The “Chal, Daaru Pite Hai” Dost
This party animal and her stash of booze do come in handy after failures, rejections, or embarrassments. But as you drink to the good life, just ensure that your parents don’t find out about the ‘bigdi hui laundi’ who’s spoiling their ‘saanskaari kid.’
Crazy yet caring at heart, she’s the best person to sip your first sip (and chug) with because you can completely rely on her to drag you back to the hostel room in case you pass out…although we’re pretty sure she’ll snap a stack of embarrassing photos to roast you for eternity.
5.The Samaj Sevak
Didn’t attend class? Exams giving you the heebie-jeebies? There’s nothing to fear, Mrs. Chatur Ramalingam is here. This time, however, she’s a humble chap willing to help, and word is, she knows Hindi pretty well.
She’ll teach you the main concepts the night before the test, willingly take the lead in group projects, and end up doing most of the work (not fair, lazy bums!) as you try to find the motivation you left back in your last life.
Armed with an arsenal of detailed notes, neatly filed lecture slides, and half a dozen pink post-its meshed to every page of a colorfully highlighted textbook (yes, he actually bought it!), Miss smarty pants is your Godsent gift for surviving Satan, I meant, your professor.
If you know a philanthropist who fits the description above, you should thank your lucky stars and give her a big smooch…along with the notes you borrowed from her decades ago.
6. The Sweethearts
These two lovebirds are living proof that soulmates do exist. Their romantic aura makes the world feel like a beautiful place worthy of hope and trust. But they might get a little too cozy at times, shamelessly making out behind the library racks, and then openly boasting about their physical escapades (It’s damn annoying. Get a room, you gaais!).
Although it’s adorable to watch them say the sweetest things about each other on anniversaries and double dinner dates, being too close to the cute couple might pull you right into the middle of the drama when they’re going through a rough patch or a breakup sombré.
Hopefully, the sweet valentines will get back together and let us all live happily ever after.
7.The Kabir Thapar
This cute hippie is all about road trips, deep meaningful talks, and polaroids under the stars. Other friends might cancel the Goa trip time and again but if you’re traveling with this curious trekker, you’ll get to camp out every other weekend and vacay.
With an ambition to tour the world and a wild head full of philosophical questions that’ll give you an existential crisis for sure, our thinking traveler is someone you’ll remember way down the line- thanks to his magnetism, thirst for adventure, and genuine charm.
Even if you forget, his endless Instagrams of all the places he took you to see will keep you company long after your golden days are gone.
8.The Gadget Guru
From game torrents to laptop upgrades, our screen specialist will make your life damn easy, or at least pass on enough ‘illegal content’ (hey, we don’t judge) to forget about all your miseries and woes.
Whenever you or anyone in your family is buying anything that works on sparks, you’ll probably call him up to ask for expert advice.
But when he starts rambling about specs, gigabytes and *insert big technical term here,* you’ll wish you had just gone with the cheapest option in the store.
9.The Next Ambani (a.k.a Bade Log)
While you were busy eating crayons and playing EA Cricket games, this baby genius was pitching startup ideas to Zuckerberg, Buffet, and Gates.
While you were obsessing over Marvel’s latest and waiting for your high school crush to reply, he was busy being way too productive for his age- attending interschool debates, representing the nation in UN councils, consulting for billionaires, designing artificial intelligence, and making retirement plans at fifteen.
Ambitious, enterprising, scarily creative, and a natural people-pleaser at heart, he can sell you a broken toothbrush for 50 bucks, and keep you coming back for more.
With a sharp eye for spotting opportunities, an unparalleled determination for following through, and business knowledge flowing in his bloodstream, he’s one of those lucky few who are just born to see, sell, and shine.
You can only keep marveling at his success and pray, “Star ban jaaoge tab doston ko bhul mat jaana ha!”
10.The Sleeping Beauty
“Wait, what were we talking about again? Sorry, I just took a l’ill nap!” No matter how noisy, uncomfortable, or bright the room might be, this perpetually sleepy panda can snooze literally anywhere, anytime. Her showing up in class is a rare celestial event, and her being awake to answer the professor’s questions, is an even rarer one.
She has tried coffee, tea, lime juice, and even bourvita but nothing seems to drive away her eternal craving for a soft snuggly bed. Her cell phone has more alarms than contact numbers, and they’re all rigged to ring at 5-minute intervals…but they’ll probably be snoozed for another five because…priorities!
Talking about priorities, my friends might have had (and do have) different goals, views, and interests but I think that’s what made the group so special- each of us completed a part of the picture in our own unique way. Instead of letting our differences divide us, we embraced them, cherished them, and vowed to learn whatever we had to offer.
I’m thankful I met these crazy people because they’re the ones who made university life a challenging yet exciting experience. After all, GPAs, resumes, and paychecks will keep changing shades but what’ll stay are the true friendships you’ve made along the way…
By admin | 31 December, 2021
What Students can learn from AIB: All India Bakchod
Ma briskly pulled out my iPad’s earplugs and snatched it away. I had been caught streaming A.I.B’s ‘Knockout’ roast for the third time. Couldn’t help it, man. It was all the rage back then. Arjun Kapoor and Ranveer Singh, Bollywood’s rising stars, had sat through third-degree verbal burns to raise charity funds.
Brushing with race, sexuality, religion, obesity, and other sensitive issues, Knockout’s script went completely against our notions of appropriate public dialogue. When we heard of such outright slandering, that too, done in good spirit, our generation was completely hooked- everyone wanted to be a roastmaster. Adults, however, felt their morals were being attacked.
“Do you know what AIB stands for? Do you even get what they’re saying?” Ma grew impatient. Trying to gather my thoughts, I mumbled, “Ehh, AIB? I think it’s All India…All India…”
“All India WHAT?” She knew the answer. Just a few weeks earlier, at a wedding gala, my fam had ganged up to warn us kids about the dangers of streaming such ‘unsanskaari‘ channels online. Geetha aunty even went on to deliver a 20-minute speech on how these ‘anti-nationals propagandists’ (in half pants and geeky specs) encourage kids to disrespect their parents and fly off to Pakistan.
Still in Mumbai, Tanmay Bhat, the comedy troupe’s founder, continued to gleefully roast his artist friends. With the earplugs removed, a wave of laughter from my iPad filled the room. Although I’d heard Tanmay’s jokes before, I couldn’t stop myself from laughing like a drunk lil chimp.
Shaking her head in disbelief, mum strolled out of the room. “We’ll talk to your father about this!” She said. The following night, I was given yet another long lecture on how stand-up comics and artists are destroying our culture. “They should be banned- All of them! And this man should have his stuff taken away for a while.” Geetha aunty protested.
Of course, her sermons didn’t stop me from returning to AIB’s channel via a friend’s phone. I’ve always been in awe of their creativity and guts. And I’m not alone. Far from it. The brand has a following of 3.6 million users on Facebook and well over 2 million subscribers on YouTube. It has managed to grow from a small podcast into a pop icon in just 4 years.
From myths about mental health to sexism in films, from women’s health issues to overblown Indian weddings and senseless campus placements- AIB has left a footprint in almost every social squabble, giving stiff competition to dear Arnab da.
The nation wants to know- What’s the secret ingredient of their controversy, success, and fame? Why are they so good at going viral? At Education Street, we might have some insights into their strategies, at least the ones you can observe online.
So strap up for a monster-sized seminar on (i) how AIB manages to top the trendlines every month, and (ii) how you, as a student, can use their strategies to launch your own career into the stars.
Here’s an outline of the post to give you a gist of what we’re going to explore. You can choose the read the entire essay at your leisure or go for a point at a time, starting with the one that interests you the most. Just click ‘Ctrl+F’ or ‘Find in Page’ to explore.
Point 1: General: History: Skim through the team’s origin. The brief backstory will give context to my future points.
Point 2: General: Experiment! Experiment! Experiment: Observe the underlying philosophy that has contributed to their success as artists. This mindset is crucial for youngsters who’re just starting out in the corporate world, as I shall argue.
Points 3 & 4: Technical: Minting Social Currency and 10 Buzz Buttons: Get technical with AIB’s virality strategies. This might be helpful for students who want to know how they can stand out and be heard in an extremely noisy, fast-paced, and competitive world.
Point 5: Technical: Engage your Audience: Break down some promotional tactics AIB uses to engage their fans. This can come in handy for students who want to learn how to keep audiences and customers hungry for more.
Point 6:General: Innovation is a Team Effort: Learn some of the leadership and team-building qualities that the Bakchodians display. This is essential learning for future CEOs & community leaders.
Point 1: History
Back in 2012, Tanmay was still struggling to make it big in Bombay. His love for comedy had driven him to work on several television shows, college fests, and stand-up gigs. But there was an entrepreneurial flame in the chap, eagerly waiting to be sparked by someone who shared his passion.
Fortunately, he met Gursimran Khamba at an open mic event. The Delhiite had been doing a solo podcast for quite some time. Tanmay asked if he could hop on. So the duo started a parody of AIR (All India Radio), casually talking about politics, social issues, and personal experiences. Two more budding artists, Rohan Joshi and Ashish Shakya, joined from the third episode.
They started touring for live performances at small events. All the while, a partner manager from YouTube kept nagging them to join as creators on the growing platform. With a little hesitation, the boys agreed to try out something new. Unsurprisingly, their first few experiments turned out to be complete disasters.
Then, in September 2013, AIB got its first breakthrough with a sarcastic monologue on victim-shaming culture, ft., Kalki Koechlin. Titled ‘Rape: It’s My Fault,‘ the video clocked millions of views in no time and catapulted them to a whole new level of fame. Over the next few years, AIB would go on to inform and entertain through sharp observations of modern Indian society.
As Newton’s law of actions and reactions dictates, our young renegades have had many clashes with the Orthodox mob. Butthurt aunties and uncles file dozens of FIRs against Bakchod’s offensive content after every release. Thankfully, AIB has survived all their onslaughts, and its creative fire continues to blaze on.
So how do you keep climbing up when you regularly get death threats from haters vowing to bring you down? How do you keep your chin high when your own leaders declare bounties for beheading artists with different views? How do you discover your own voice and make it heard in such a noisy world? Keep reading to find out…
Point 2: Experiment! Experiment! Experiment!
Before we delve into the technicalities of AIB’s viral content formula, I want to share a different angle of looking at the brand, one that aligns with their core ideology. A caveat, this point is largely philosophical. If you’re someone who likes to directly get to the practical core of a subject, I’d humbly advise you to move on to point ‘3’ (Social Currency). You won’t be losing out on anything technical, rest assured.
Nevertheless, I for one, am of the belief that our beliefs are extremely powerful. Without the right mindset, no amount of knowledge will help you get ahead in life. As Neil DeGrasse Tyson says, “People who know how to think fare much better than those who simply know what to think.” The way in which we use our minds is as important as what we use them for. Hence, I’ve put this point first up.
Coming back to the different ‘angle’ I was talking about- to me, Khamba, Tanmay, Joshi, and Shakya, aren’t really comedians at all. They’re damn hilarious, don’t get me wrong. However, I personally like to think of them as scientists! After all, they do exactly what scientists dedicate their entire lives to- observation and experimentation.
The only difference here is what the two groups investigate. While most scientists study nature, stars, minds, bodies, or chemicals; AIB scans India for our most private stereotypes, prejudices, superstitions, and insecurities. Then, it throws them in our face. We’ll see how they do this so effectively.
First, let’s understand that this is how all good art is made- by building and pointing out links between diverse thoughts, texts, and perspectives…by borrowing ideas and adding your personal touch, as Austin Kleon notes.
AIB borrows more from Western comedy than we’d like to think. Roasts have been going on in America since 1974, Bart Barker has been churning out music parodies since 2010, podcasts have been vogue since 2004, and branded content is as old as business itself. AIB is just extremely good and taking inspiration from older creators and selling it to desi viewers.
These aren’t my personal views. Tanmay himself has been very modest about how India’s artist community is still in its creative infancy. We certainly have a lot of lessons to learn from the West before we can label comedy as ‘mainstream’ entertainment like Americans do.
See, this is our problem. We get offended when someone deems our ideas as ‘stolen.’ In reality, no idea is completely independent or stoic in form. When we think of innovation, we fantasize about apples falling on our heads and brilliant ideas sprouting out of the blue. We sink deeper into our metaphorical bathtubs, waiting for a Eureka moment that is never going to come.
News flash! There’s no such thing as completely original art. To make something innovative, you have to go out and hunt ideas for years and years. All artists simply observe the world, borrow available information, and dare to question its foundations.
Witch tales existed centuries before Harry descended on Pivet Drive. MySpace was live a year before Facebook was conceived. Blackberries were the fad when Apple introduced touchpads. Rowling, Zuckerberg, and Jobs simply made existing ideas better, faster, and more convenient. Only, they did it like no one else had ever imaged in their wildest dreams.
For a more current example, check out this trailer for the upcoming movie, ‘Downsizing.’ Does it seem familiar? If you think you’ve heard this story before, you’re not entirely wrong. The concept of little people, or Lilliputians, was first proposed by a man named Jonathan Swift two centuries ago in his fable, ‘Gulliver’s Travels.’ The creators of Downsizing’ have simply used his basic idea and leveraged modern cinematic technology to reintroduce it in a new light.
Here, it’s important to note that all initial attempts at innovation are bound to fail. A new artist’s links are far too weak. As you read, observe, and experiment, the links will get stronger, and your ideas will start to make more sense. It takes years of stuttering, mumbling, falling, and screaming before genuine applause finally kicks in. It takes a lot of awkward exits before you get to make your first grand entrance.
How to Fail Successfully
AIB is no exception to this law of hard-earned success. Their first online creation, a parody of ‘Breaking Bad,’ flopped big time. Some of their initial ‘test-tube’ experiments with new recruits fizzled out. Their personal debuts as young comedians didn’t pay off for quite some time. Knockout almost landed the entire panel in jail. But these struggles haven’t stopped them from observing, pivoting and experimenting with new styles. Their failures have only made them bolder, better and ‘only much louder.’
I’d go on to say that AIB owes all of its current fame to the culture of experimentation. When approached for making YouTube videos, they were skeptical of the project, worrying the platform wouldn’t suit their standup ‘live mic’ style.
Eventually, they took a leap of faith and launched the brand online. Today, AIB’s entire business is based on the trending channel. If they hadn’t taken the risk to try out something that was completely out of their comfort zone, they wouldn’t have reached millions of people worldwide. Furthermore, AIB doesn’t restrict itself to a single style of content. In addition to their core satire sketches-
They have a music playlist called ‘Geetmala,’ which consists of song parodies…
They command a special wing for brand sponsors. ‘Vigyapanti’ introduces new products…
They run a podcast featuring celebrities from the media industry…
And they’ve even started a coaching school for aspiring artists called ‘First Draft’ (see point 4)…
Do you notice the diversity of voice and genre? They’re always coming up with new ways of approaching the same political issues. Similarly, as a student, it’s important for you to learn to step out of your comfort zone and pick up complimentary skills. It’s even more important to be mentally prepared for the inevitable pain linked with personal growth.
You’ve got to be okay with screwing up on your first few days in any new environment. You need to be comfortable with failure, rejection, and embarrassment. You gotta accept your mistakes and own ’em with dignity. Once you give yourself the space to mess up, you’ll begin to open new doors to your destiny. So keep an eye out and keep moving ahead. Ancora Imparo- We’re always learning.
Point 3: Sparking Buzz
We’ve seen some of AIB’s brilliant work ethics. Next, we’ll be dissecting their content strategy, which is based on the theory of ‘buzzmarketing.’ A marriage of two ideas, ‘buzz,’ and ‘marketing,’ buzzmarketing means converting your audience into your ‘salesmen,’ giving them a reason to talk about you, your ideas or your brand with their family and friends.
At a basic level, buzzmarketing translates into free publicity, ‘word-of-mouth,’ or social endorsement. Hughes (2008) defines it as any strategic campaign that “captures the attention of consumers & the media to the point when talking about your brand or company becomes entertaining, fascinating, and newsworthy.”
Before we delve any further into the crazy world of buzz, let’s take a moment to think about how buzzmarketing is relevant to young adults. We’re not managing any brands, right? So why do we need to know anything about this?
Here’s what I feel- You ARE managing a brand. Just go look in the mirror. Do you see it?
When you graduate very soon, you’ll be competing against thousands of other options for your dream job. To get hired, or if you’re an entrepreneur- to get invested in, you’ll need to sell yourself as the best product in the market- for your managers, consumers, and staff alike. This is exactly what buzzmarketers do. They give people a reason to invest their ‘talk time’ in their brand. They harness word-of-mouth.
How do they do that? And on the flip side, why do we tell our friends about their links, photos, videos, or posts? Why do some stories, products, and celebrities become breaking news? Why do things catch on? Enter Social Currency.
Point 3.1: Minting Social Currency
Our search for the secrets of buzz takes us back in time to August 2014. Poor Alia had become the ‘Bhatt’ of all jokes, thanks to a silly blooper on Karan Johar’s famous talk show. Everyone was laughing, shaming and trolling the young actress. Everyone except AIB. They spotted an opportunity to fight back. So they called up Alia and filmed a public statement. Here’s the catch. The resulting mockumentary wasn’t a defense at all- rather, it was a nod to Alia’s stupidity.
This was a totally unexpected response from someone who was getting so much slack for nothing. People were hungry for Alia to lash out. Nobody thought she’d rise up to the occasion and laugh at herself. When she finally did, the entire room fell silent. Whether you hate her or love her as an artist, you gotta agree, it was an impressive move.
Titled ‘Genius of the Year,’ the video follows Alia signing up with a ‘mental gym’ for a ‘brain enhancement’ course. Sharp and candid, this 10-minute short has amassed a whopping 18 million views over the years, making it the most popular piece on the channel till date. Why has it attracted so many eyeballs? Why is it still the most popular video when there have been bigger (in terms of budget, cast, topic, etc.) and more controversial uploads after its release?
Almost all the marketing professionals I’ve consulted on this topic say it was just a matter of the right timing. Since Alia was already trending online, any good content on the hashtag would organically gain traction as well. But is that it? Is buzz simply about getting the right timing? Well, yes. And no.
Timing is a crucial factor for virality. It’s not an essential one, though. AIB’s second most popular video, ‘Honest Indian Weddings’ was released in May, far away from the winter wedding season. Most of their famous videos like ‘The Great Media Circus,’ ‘Honest Campus Placements,’ ‘Times of Boobs’ and ‘Shit Indians do in Theatre’ have very little to do with the date of their releases.
So in addition to timing, there has to be another element responsible for the success of all these videos. Let’s take some cues from another event which led to a similar spike in the conversations centered around the brand.
Yes, you guessed it. I’m talking about THE ‘Knockout.’ By the time Bakchod was forced to take down the official version, netizens had already downloaded it on their drives. It spread like wildfire in WhatsApp groups. Even torrents popped up. AIB became the talk of the town once again.
I remember my entire class going berserk over the video, watching it again and again on their phones. The Roast was embraced by our generation. It was worshipped as the ‘coolest’ event of the year. Its still talked about at parties and alumni meets. New uncensored copies are uploaded by YouTubers every month.
Whenever I mention it to some of my close friends, I get the same reaction- “These guys have such balls, man. I could never say those things in front of my parents. They have all my respect!“
That’s it! ‘Balls’ is our secret ingredient.
Point 3.2: Cool as a Water-cooler
Back in 2002, a beverage company named ‘Snapple‘ started printing trivia inside their bottle caps- Human eyes have over two million working parts. Pluto takes 248 Earth years to orbit the Sun. A piece of paper can be folded only seven times. The average person spends two weeks over his/her lifetime waiting for traffic lights to change. You blink over 10,000,000 times a year.
Woah, who knew, huh? Like Chinese Fortune Cookies, the idea became extremely popular in no time. “The facts were so surprising and entertaining that it was hard not to want to share them with someone,” Berger narrates in ‘Contagious: Why Things Catch On.” Snapple drinkers enthusiastically shared their new-found knowledge with family and friends, subtly promoting the brand in the process. But they weren’t just doing it because the facts were remarkable and rarely known. They did it because sharing the facts made them look cool as well.
When we share stories, secrets, and information, we mint something Pierre Bourdieu termed as ‘social capital,’ or in more recent terms, ‘social currency.’ Just like we use actual money to buy products, we use ‘social currency’ to form a desired positive image in front of our family, friends, and colleagues. We tend to talk about topics that make us seem cool, capable, knowledgeable, privileged, rare, interesting, and smart.
Social currency is the price we pay to get a certain position in the society. If we have boring hobbies or listen to outdated music, it’s unlikely that we’ll be the life of a party or the talk of our town. But if we’ve been through adventures and have visions to change the world, there’s a strong chance of people gravitating towards us.
Let’s not forget, they’re trying to mint social currency by hanging out with the cool kids, too. The rule applies to every single human being- A man is indeed known by the company he keeps- not just of people, but of ideas as well.
Considering this theory, it may be argued that people who were sharing the Roast weren’t doing so simply because of the verbal jibes. Call me crazy but I feel they were doing it, at least in part, for the symbolism behind those outrageous remarks.
The Roast, like the first ever iPod, was a symbol for youth, hippy culture, and all things cool. Talking about it satisfied our inner drives to be a ‘free-speech’ rebel, challenging the notions of what we can say out loud. Asking our colleagues if they saw the uncensored version made us look ‘chill’ and ‘unusual.’
Similarly, those who shared Alia’s mockumentary were trying to send a subliminal message to their social groups. They were using the video as a medium to express their belief in a mindset of being calm under pressure and reflective under scrutiny. Alia had become the new M.S Dhoni.
Even folks who had trolled her initially began to declare themselves as her fans, claiming to have found new respect for her remarkable response. People just wanted to make their thoughts clear to the public- “We’re mature as well. We can laugh at ourselves. Everyone makes mistakes. What’s the big deal?” If you think I’m making this stuff up, I invite you to take a closer look at the comments and shares-
To be able to laugh on oneself is probably the greatest gift one can ever have… making the negative into a positive is an art and the Bhatts are great at it… kudos to Alia for this giant step, she will leave all behind in time to come… all the best Alia!
This is very bold. Though I am not a fan and you are much younger than me, kudos to you for standing up. Anybody can make a mistake and you just happen to be a celebrity. CWK should have edited it out and just kept to bring some fun element to the show…but as usual media and people turned the whole thing against you. Just do what you do best and that is acting. You have a long way to go and improve a lot. Thank you, AIB for supporting her and making a point.
Such a sport this kid is..for all those who laugh at her for being a goofball@20,I know many people who@40, despite being well educated, do not know who our President or Vice President is?? I think she’s got a pretty sensible head on her shoulders for a 21 yr.old…
I love how she is completely okay with people making fun of her. And she is making fun of herself too. This is amazing…
She took it on herself…. she might didn’t have the general knowledge of who is the p.m but she is brave enough to make joke on herself.
It takes a lot of guts to make fun of yourself……she deserves respect.
That’s how people should be. The ability to laugh at your own self shows strength. Which is AWESOME !!
Making mistakes is a natural tendency of human beings. I make u make we all make!!!!
….And many more comments along the similar lines…
It’s no surprise that a video about laughing at yourself is the most viewed piece on a channel that is all about laughing at our own irrationalities as a society. AIB’s very agenda is to use humor as a soft mirror to reflect on our own biases, desires, and social customs. The videos put out on their channel exemplify rare values of courage, self-introspection, and entrepreneurship. Sharing these videos gives us a social ‘voice.’
This is precisely why AIB gets so much buzz. It doles out ‘social currency.’ Its unusual content makes us feel like we’re a part of a special artistic revolution set to overthrow current political systems. They give us the chance to express bold opinions, simply by sharing their sketches. We look cool in water-cooler conversations and hot in social gatherings when we support such daring ideas.
If making people feel cool ups your brand’s chances of getting mentioned, then a deeper question follows- Why? Why does a particular story make us feel like it matters and we should share it with those who matter to us? Why did the videos about the roast or a dumb actress owning up to her mistakes make for effective examples of social currency? Are there any features that all these viral stories contain?
Meet the 10 buzz buttons.
Point 4: Buzz Buttons for Social Currency
Pick any currency. There will definitely be a guide on how to identify fake notes from real cash. For example, ET explains how the ₹2000 note has watermarks, electrotypes, latent images, angular bleeds, and specific digit fonts that are unique to its denomination. In fact, every note ever made has some distinctive features to avoid misuse as far as possible.
Similarly, social currency also travels through a very specific set of stories or ‘events.’ People gain desirable emotions, or at least expect them, when they share certain types of news. We can spot most of these ‘story structures’ in Hughes’ book titled ‘Buzzmarketing: Get People to Talk About Your Stuff.‘ He uses the concept of ‘buzz buttons’ to describe how all viral marketing campaigns share similar qualities.
When you push these 10 buttons, you mint social currency. We’ve already brushed through 2 of them, ‘breaking’ (timing) and ‘unusual’ (experimentation) in points 3.1 and 2 respectively. In point 3, we’ll be touching on 6 of them, and in point 4, we’ll discuss the remaining 2 buttons, ‘useful’ and ‘entertainment.’
Note that for the sake of this article’s length, we’ll only be skimming through the buttons and their application specifically in AIB’s ventures. If you’d like to go deeper and see more examples, I highly recommend picking up Berger’s and Hughes’ classics on the subject.
different from expected pitches
Desi Mario, Geetmaala Series
hot & current news in local media
The Bollywood Diva Song, India reacts to ban on pornography
little underdogs go against big giants
Save the Internet: Net Neutrality Series against TRAI & Free Basics by Facebook
divides crowd into 2 polarising groups
Rape- It’s Your Fault, The Demonetization Circus, Congress vs BJP
sex, lies, religion, war, race, income, sexism
Man’s Best Friend, A Woman’s Besties, Times of Boobs
Tribute to Indian Ads, If People treated other Illnesses like they treat Depression
opinion leaders with huge fan followings
Shahrukh Khan, Ranbir Kapoor, Raju Srivastav, Kunal Nayyar
rewards & competition
YouTube Comedy Hunt, First Draft Workshop
buzz trojan horses of stories & art
AIB: The Commentaries – Mummy Ka Call (Google Duo), AIB: Creep Qawwali (TrulyMadly)
practically beneficial information that saves money, effort, or time
If People treated other Illnesses like they treat Depression, AIB Meets Xbox One
David Vs. Goliath: Save the Internet Series
Let’s start with the buzz button, ‘David Vs. Goliath.’ Everyone loves to see an underdog go against the big boy on the block. The story has all the excitement of a Dragon-and-Prince folk tale. Two years ago, a Chennai-born rapper, Sofia Ashraf, exposed Unilever’s destructive practices in Kodaikanal in a spoof of Nicky Minaj’s ‘Anaconda.’ Her video titled ‘Kodaikanal Won’t’ clocked 4 million views, driving people to urge the giant to ‘clean up its mess.’
AIB played to a similar sentiment when it wrestled against TRAI (Telecom Regulatory Authority of India), COAI (Cellular Operators Association of India), Facebook (internet.org), and many telcos threatening net neutrality. Their ‘SAVE THE INTERNET’ videos garnered 6M views. They gave them some major airtime with media houses like CNN, NDTV, TimesNow, and Headlines Today.
If you’re guessing all this coverage must’ve given them a good bump in reach, your guess is on fleek. Note the spike in views at around April 2015, thanks to the neutrality campaign’s effect, compounded by some post-Roast controversy.
Controversy: The Demonetization Circus
Moving on to controversy, it seems we have a strong urge to be correct about our initial views. AIB has capitalized on this urge time and again. Look at their shorts, ‘Congress vs BJP,’ ‘The Demonetization Circus,’ and ‘The Day India Resigned.’ What do they all have in common? They pit two political polars against each other in a fiery battle.
The ‘Desi Rewind 2017 #PeekeMatChala‘ is a musical debate on whether this year rocked or sucked. What do you think? And what do your friends think? Pretty sure y’all can disagree on a lot of points.
As another example of using controversy to spark buzz, take a sip from the legendary 1975 ‘Pepsi Challenge.’ Blue-dressed Reps set up booths in malls, encouraging shoppers to take a single blind test taste with two cups each containing their drink and the rival Coke.
When asked which drink they prefer, most of the testers leaned towards, you guessed it, Pepsi. Taste tests popped up in schools, offices, and homes as well. Everyone was debating about which drink is better, pushing Pepsi’s sales through the roof.
Taboo: Man’s Best Friend
Let’s look at a similar button, taboo. The Roast falls into this category. People will always be divided over what topics we can openly discuss. Sex, lies, religion, war, race, income, terrorism- these are extremely sensitive issues no one usually brings up at the dinner table. Openly talking about them is a guaranteed way to get buzz.
Reflect on the videos ‘Man’s Best Friend,’ ‘A Woman’s Besties,’ and ‘If People Treated Other Illnesses Like They Treat Depression.’ What topics do they all discuss? Shhhh…we don’t say such things loudly.
Emotions: Tribute to Indian Ads
AIB is particularly good at pushing the ’emotional’ button of buzz. Alia’s mockumentary belongs to this group because it evokes awe and surprise. Videos like ‘Tribute to Indian Ads’ and ‘The 2017 Song’ appeal to the nostalgia and happiness of 90’s kids and millennials respectively. Shorts like ‘Demonetization Circus,’ ‘Rape: It’s Your Fault,’ ‘Thank You Congress,’ and ‘Online Harassment, Order Now!’ feed off the growing public anger towards our patriarchal systems.
Pay particular attention to Naveen Polishetty’s viral ‘Average Mishra’ monologue in ‘Honest Campus Placements.’ Remember where you’ve seen the style before? Rajat’s character in ‘Pyaar Ka Punchanama’ delivered a similar speech on how having a girlfriend is just another way to torture yourself. Both the rants arouse extreme frustration and anger in viewers. Both of them got the same overwhelming response.
Whatever moves our heart also moves our lips to talk. Emotions lead to buzz. IPA (The UK-based Institute of Practitioners in Advertising) has confirmed that campaigns with purely emotional content perform about twice as well (31% vs. 16%) as those with only rational content.
Slurp on how Maggi from Nestlé has been appealing to our nostalgia through advertisements featuring moms, students, and office-goers. They’re celebrating relationships over a hot bowl of the nation’s favorite snack. It isn’t ‘just a pack of noodles.’ It’s a Khushiyon Ki Recipe! A masala of love!
Celebrity: Podcasts with Stars
Buzz is not always restricted to our family and friends, though. It can also be sparked by ‘opinion leaders,’ folks who happen to know their industries damn well. So we look up to them for advice on what, when, where, how, and why to buy.
Examples include beauty bloggers, game reviewers, movie critiques, gadget gurus, sports analysts, fitness coaches, celebrity cooks, and news journalists. Marketers determine the perfect match by judging the quantity and quality of their fan following (lifestyle, age, sex, hobbies), their content form (images, articles, videos, memes), their most recent buzz spikes (news in media), and their predictive future value as a celebrity (considering metrics of the overall industry).
AIB has been very smart in choosing the right partners. All their tie-ups are either highly relevant to their industry or synced with ongoing controversial figures from partner fields. As examples, listen to the informative podcasts with Colin-Sherwood, Kunal Nayyar, and Anurag Kashyap.
Or think about the appearances by Kangana Ranaut (just during the Roshan debacle), Shah Rukh Khan, and Nawazzudin Sidiqque. If you observe the latter group closely, you’ll see a connection between their respective cameos/talks and ongoing media controversies.
Gamification: YouTube Comedy Hunt
Next up is ‘gamification.’ It’s the art of applying game elements to any campaign, organization, or activity. Marketers love this process because games are mental chocolates- their primary purpose is to please players. And as we discussed, anything that makes a customer feel good is an untapped mine of buzz.
For example, take a scoop from Ben&Jerry’s “Which ice cream flavor are you?” quiz on Buzzfeed. You need to pick a movie, select a social issue you care about, choose a book you love, guess at what you’re likely to do on a Saturday- and vanilla! You’ll know just the kind of ice cream flavor that describes you best.
Instead of plainly promoting their products, Ben&Jerry’s gave people the chance to fool around and share the quiz’s results. It’s a silly thing but people still took the bait in millions. Everyone loves a fun game.
Similarly, Bakchod’s collab event, “India’s Comedy Hunt,” managed to turn the creatively demanding task of producing comedy videos into a competitive game for artists who were just starting out. Along with Kanan Gill, East India Comedy, Shudh Desi Endings, and a few other leaders, they launched a public YouTube channel where users could submit their entries for funny online sketches.
The organizers would then judge the entries based on production quality, topic selection, scripting, and other parameters. There were loads of prizes to be won, and of course, an ultimate winner to be crowned in the grand finale. The channel attracted more three million views. Youngsters were thrilled to get a free stage to test their creative skills. If you want your audience to stay, just give ’em a chance to play!
By now, you should have a fair idea of how to start beneficial conversations. The job is only half done, though. Creating a viral message is one thing. Packaging and putting it out on the shelves is a different task altogether. If your product doesn’t have an equally interesting pitch, I assure you that it won’t be noticed, regardless of how good it might look on paper. This brings us to AIB’s second weapon- brand engagement.
Point 5: Engage Your Audience
Watch “Close Distance Relationships,” a satire on how technology has ruined romance. The scene is set in a high-end restaurant. Richa is complaining about having gotten a job offer in her boyfriend’s city. Perplexed, Naveen asks why she thinks moving closer is bad for their relationship.
“Because texting is better than talking. The OnePlus 5T phone’s 6-inch bezel-less screen is best at hiding all the flaws,” She replies, “I just can’t be in a short-distance relationship.” Naveen tries his best to prove that meeting face-to-face is more fun than chatting.
But he always ends up contradicting himself by using a phone to debate against technology. On one occasion, when he tries to unlock the cell to show a meme, Neha reminds him of the model’s brand new face lock feature. In another instance, he’s aroused by reading Neha’s back-to-back sexts, a nudge at the cell’s speedy connectivity.
Finally, Naveen gives up and literally shifts out so that his partner can pursue her dreams. “I can’t believe you changed cities for me!” Neha blushes. “I can think of ways for you to thank me,” Naveen winks. “Send ’em in portrait mode. Suits you best.”
Smartly done. We learn about 5T’s features without the characters making a single direct reference. Its only after the climax that Biswa and Naveen go all out to sell the brand. Because the product is so seamlessly interwoven with the script, most viewers don’t even notice they’re being sold to until the very end. However, for those of us who’ve followed the channel religiously, this isn’t a new strategy at all.
AIB has produced more than half a dozen videos in partnership with sponsors like Google Duo, Swiggy, Microsoft, Quickr, Truly Madly, SnapDeal, Ola, and Sallu Bhai (just kidding with the last one!). When Microsoft asked to help boost sales for Xbox One, they chose to literally play around with the gadget, showing how games and gamers have both evolved over the ages. We get to know about the console’s seamless activation and voice recognition technology, dual screen split, Skype integration, and many other cool features. There’s still no direct mention, though. Just a damn funny story.
Quickr’s ‘Mobile Bechna Hai’ and ‘Date Film’ are both hilarious depictions of our price-conscious bargaining culture. Google Duo’s ‘Mummy Ka Call’ is a quirky commentary on the desi mom’s surveillance habits. TrulyMadly’s ‘Creep Qawwali’ is another piece of genius mocking India’s stalker community in its search for bobs and vagenes.
For dessert, Swiggy’s ‘Honest Bars & Restaurants’ is a delicious case study of our dining etiquettes. My personal favorite is Ola’s #PeekeMatChalaa campaign. It manages to raise awareness about drunk driving and sells Ola as the solution to the problem- talk about knocking two birds with one stone.
AIB’s tactic of using narratives isn’t restricted to marketing products. When they wanted to raise awareness of how tabooing mental health is affecting our nation’s progress, they didn’t just list out statistics or complained about the issue. Instead, they put a creative twist on the problem by ridiculing our baseless assumptions in a short parody, ‘If People Treated Other Illnesses Like They Treat Depression.’
Through an entertaining script, AIB managed to pull us in and take action on the issue. The video currently sits at 1.5 million views. Do you think they would’ve gotten the same response with the title, ‘People treat Depression like Shit’?
All these clips highlight the golden difference between buzzmarketing and traditional sales. While companies promote, brands engage. Companies spend millions to push their ideas all out. Brands, however, envelop their visions with entertaining and informative content.
Smart marketers bury their pitches under awesome stories or life hack tips, always posing as pundits, entertainers, storytellers, saints, saviors, or even friends- big hearts who just want to help and make you laugh. Who says no to such caring buddies, huh?
Talking about buddies, AIB also crowdsources stories through their ongoing social media campaign, ‘#AIBJagrata.‘ Under the hashtag, fans are encouraged to reveal intimate anecdotes and thoughts publicly. If your squad were a band, what would its name be? What would you want a free lifetime supply of? Do you regret pooping after eating something expensive? And which house was considered to be the best in your school? It was Hogwarts for me!
Who is that one social media friend you’ve never met?
Who have you had the longest late night conversation with?
Name a movie that you regret watching
Which friend of yours will get you arrested someday?
Write a horror story in 3 words
Mele babu ne kya khaaya?
How did you first meet your best friend?
How would you make a good date awkward in five words?
Which friend is cancelling your plans this Sunday?
Upload an old picture of yours and let others roast you
Tell us what pisses you off the most in one word
Who gives you the worst relationship advice?
What did you want to be, when you were little?
Pass a law that will make your life easy
What is the cringiest thing you’ve done for love?
What did you do with your first salary?
Invent a word and let others define its meaning
Which friend of yours cannot keep a secret?
Make a confession
Describe a movie in one sentence and let others guess it
Sell with Storytelling
Why do the sponsored stories and Jagrata’s nuggets get so much traction? One reason might be related to how our neurons respond to narratives, both real and fictional. “Just as the brain detects patterns in the visual forms of nature – a face, a figure, a flower – and in sound, so too it detects patterns in information,” writes Frank Rose.
“Stories are recognizable patterns- they usually have a start, middle, and an end; a problem, struggle, and a solution; a hero, villain, and conflicting values; a beam of light, darkness, and the Force- and in these patterns, we find meaning. We use stories to make sense of our world and to share that understanding with others. They are the signal of the noise.”
As every Disney movie goes to show, stories combine entertainment and utility by teaching us morals and making us laugh or cry at the same time. They are an easy medium to cash out social currency. People tell tales either because it makes them look cool and in the know (privilege, celebrity, breaking), or because they’re amazed (emotion, taboo, unusual), or because they want to help their loved ones save money/effort/time, or simply because they want to prove themselves right by analogy and example (controversy).
For buzzmarketers, the challenge is to embed their ideas deep into a good storyline, tightly knitting their products with the external narrative. “If a product’s role is integral to the storyline, our brains accept the brand and remember its presence.” Martin Lindstrom notes in his book, ‘Buyology: Truth and Lies About Why We Buy.’
This is one of the main reasons why AIB’s adverts are so popular and successful. They don’t look like adverts at all. The sponsors (or ideas) aren’t forced into the stories. Rather, the integration is seamless and subtle in every case. The videos are primarily entertainment, information, and just pure fun.
The takeaway here is that Bakchod, like all smart brands, takes great care to vessel its main ideas in entertaining storylines. This makes it much convenient and pleasurable for people to share the ideas in their groups. Just like kids are taught manners and values through Panchatantra or Grandma’s tales, adults learn a lot about brands through the stories other users share.
Now, crafting good stories needs an equally good and capable team. It’s not just 4 crazies sitting in Starbucks who make the content we love so much. More than 50 writers, actors, DOPs, line producers, make-up artists, sound recordists, editors, social media gurus, dressmen, camera attendants, caterers, finance controllers, production suppliers, creative directors, animators, spot runners, and other creatives work together to bring a rough script onto our screens. This brings us to the last stop of our journey in creative anarchy…
Point 6: Innovation is ALWAYS a team-effort
Market leaders are known for notoriously stifling fresh talent. Whenever a new player moves in, the giants scurry to squash any and all potential threats. Rockefeller acquired 22 of his 26 Cleveland oil refinery competitors, BlablaCar bought Carpooling and AutoHop to dominate Europe, and Chicken giant Tyson foods decided to invest in a direct threat by backing the vegan startup, ‘Beyond Meat.’
You’d expect AIB to play the same game and maintain its dominance in the local content industry. Except, it’s doing the exact opposite by kindling new talent and supporting young artists. They’re actually inviting and training more creators through initiatives like ‘Comedy Hunts’ (see gamification point) and my personal favorite, ‘First Draft.’
In ‘First Draft,’ budding storytellers attend lectures, interact with top industry professionals, learn the skills essential to screenwriting, and leave with their own first draft of a movie or series – with all expenses covered by AIB. The Bakchodians believe that India is full of storytellers. But too often, their stories go untold due to a lack of training, exposure, and opportunity.
Instead of enjoying the spotlight, they’ve chosen to invite others on the stage and join them in creative destruction. They could’ve chosen to retire and spend their earnings touring the world. Instead, they chose to go beyond the call of duty and involve youngsters in the creative process.
AIB refuses to view art as a competition. Rather, they consider it a community, a family of sorts. In fact, Tanmay and the others are publicly known to be humble and simple chaps in real life, always greeting their fans with boundless enthusiasm and gratitude.
AIB also cares greatly about its employees. When Mamlesh Tiwari, the editor of over 50 AIB videos, decided to take a break from sketches and switch to film or writing, Tanmay wrote a heartwarming recommendation on his Facebook page, requesting people to approach him for potential projects.
The recommendations, free workshops, tutorials garner an aura of support, friendship, and brotherhood for the team. These leadership qualities the Bakchodians display are worth noting for aspiring CEOs and community leaders.
In his riveting TED talk, Simon Sinek notes, “Good leaders make the choices to sacrifice their comforts and sacrifice the tangible results so that the people remain and feel safe and feel like they belong- and when they make that choice, remarkable things happen. Leadership, then, is a choice. Not a position.” It’s a choice to care about your team, your community, your world.
Their brotherly spirit is why AIB has become something more than just a YouTube channel. It’s not simply a content creation company anymore. AIB is a way of life. Its a philosophy every youngster should adopt early on in his or her career. With the right ‘A: attitude’ towards failure and success, coupled with the ability to ‘I: interact’ with your listeners, and supported by a humble spirit of ‘B: Brotherhood,’ you can certainly change the entire world.
You won’t require a Harvard degree, a huge number of followers, or a well-fed bank account to make it to the trending page. All you’ll need is the courage to go against the grain and follow your heart. That’s exactly what the word ‘Bakchod’ essentially means. Someone ‘hatke.’ Someone who completely disregards rules, logic, and social norms. Who dares to go make his own path.
Apple’s advert sums it up best. Bakchods are “the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do…”
Think differently. Think Bakchod.
This blog post doesn’t have any edits as of 25/12/2017.
If you spot any incorrect data, please educate the author at fb.com/manikrege with links to facts.
By admin | 31 December, 2021
Why Study in New Zealand?
Top 6 Reason to Study in New Zealand.
Planning to study abroad starts with the choice of country, which is one of the crucial decision to make as your entire journey is at stake. It’s important to take the informed decision before you initiate your dream for higher studies abroad.
Here are some interesting facts about New Zealand which makes it one of the stable choice for Study Abroad.
TOP Ranked University:
New Zealand has 8 universities which are all public university and ranked among the top 400-500 universities in the world.
World Ranking 2017 (QS)
The University of Auckland
University of Otago
University of Canterbury
Victoria University of Wellington
University of Waikato
Auckland University of Technology (AUT)
The number of international student flying to New Zealand for higher studies has increased in recent times because of its well diverse programs availability in these universities and Polytechnics. New Zealand Institutes also provides vocational courses in Tourism, Hotel Management and many others. Popular programs that eyed by international student are MBA, Master of Professional Accounting, Tourism and Hotel Management, Engineering, Agriculture Science, Finance etc.
Duration of Course and Entry Requirement.
The best part of New Zealand programs are their duration of the courses. In general all major courses are of 1 year full time study.
Duration of Course
Level 5 (Diploma Program)
6 band with no band less than 5.5
1 – 2 Years
Level 6 (Diploma Program)
6 band with no band less than 5.5
Level 7 (Graduate Diploma )
6.5 band with no band less than 6
12th standard with good aggregate for bachelor
6 band with no band less than 5.5
3 -4 years
Level 8 (PG)
Good aggregate in bachelors
6.5 band with no band less than 6
Level 9 (Masters)
60% + minimum for master course in Universities
6.5 band with no band less than 6
1 Year ( Some courses includes internship so course duration can go upto 16 months)
New Zealand allows their International student to work part time. An international student is entitled to work up to 20 Hours/Week during the course and 40 Hours/Week during vacation. Really well paid part time jobs, earning around 15 NZ$/ hour. This helps you to take care of the living expenses in New Zealand.
Post Completion of the course international student has 1 year of job search visa which allows them to search a job and gain international work experience and exposure.
Ease of Visa Acquisition and PR:
Getting your work visa extension is relatively less complex in New Zealand as compared to other study abroad destination subject to you having a good job. Once international student has spent couple of years in the country they can also apply for Permanent Residency. PR in New Zealand is simplified and achievable.
Country and People:
One of the most liveable country in the world with warm welcoming people in the country.
Few Facts about the demography of New Zealand
Population: 4.43 million (Statistics NZ, 2012)
Land Area: 269,652 sq. Km (Statistics NZ, 2012)
Largest City: Auckland
Other Major Cities: Christchurch, Dunedin, Hamilton, Nelson, Bay of Plenty
Official Languages: English, Maori
Currency: New Zealand Dollar ($NZD)
Main exports: Wool, Food and Dairy products, Wood and Paper products
Main imports: Education and Tourism
GNI per capita: US $26,100 (Statistics NZ, 2012)
Time Zone: NZST (UTC+12)
Famous for: Wine, Wood, Wool, Milk and Milk Products, Education and Tourism
WES stands for World Evaluation Services. It is authorized to do evaluation of foreign transcripts and convert it to US education system. Most of the US universities rely on their evaluation & recommend students for their evaluation report.
WES offers two types of evaluation namely Basic & ICAP. Basic evaluation cost is little less than ICAP. Most of the universities tend to ask for ICAP evaluation report as it is detailed one but some universities like SJSU accepts basic evaluation report also. So, students can check university website for the same. Further, they charge you separately for report generation & delivery of report to each selected university.
For evaluation process, WES asks for academic documents from your university and so you are required to send your mark sheets & degree certificate attested by your University & NOT college. Every University in India has a different procedure to issue attested copies.eg: University of Mumbai takes 7 to 25 days to issue from the day you submit it to them. Some students get the same in 7 days, whereas some students get in within 25 days. There have been instances where students have got in 2 days also, but I am not sure how perhaps it could be because of reference they may have in university. (It is suggested to give additional copies of transcripts at the time you go to their office to submit your academic documents, so you can utilize it for any other university also if they ask you transcripts by the degree granting university).
The process for WES application goes as under:
You must create your account on WES.
You must add the US university name which has asked you for WES evaluation and further select the service you would like to go for either Basic or ICAP.
Make a payment by credit card & submit the application.
After submitting the application WES generates your reference number.
Courier your documents attested by your university to WES with reference number on it. Remember you are not required to put “FROM” address on this envelope as it is attested by university & them already have their stamp on it.
Keep checking your status on WES account because they keep updating your status, after evaluation they will send you also one copy of the report.
Note: WES takes 7 days’ time to generate your report from the day they receive your transcripts, so it is suggested to apply well in advance considering your university deadlines. Hence you should give your marksheets, transcripts & degree certificate (if available) to your university as soon as possible.
After you receive your attested documents you must courier it to WES on their given address by putting your reference number which you get after submitting your application & making payment to WES.
By: Madhavi Palange
Senior Counselor and Branch Head- Education Street.
For more details: Contact https://educationstreet.in/about-education-street/contact/
By admin | 31 December, 2021
How Difficult is GRE?
How Difficult is GRE?
The GRE is an adaptive test. Let us take the Quants section for instance. Everyone’s first Quantitative section is “medium” difficulty, meaning that it may have some questions that most people get right and some questions only a few people get right. The following possibilities can occur:
If you do medium well in this section, your second Quantitative section will also be medium difficulty.
If you don’t get many questions correct, then your second Quant section will be much easier.
If you perform quite well in the first section, you will find your second Quant section will be more difficult.
The same applies for the Verbal section.
It also depends largely on your preparation. The GRE tests your ability to reason with college-level vocabulary, analyze dense academic passages for meaning, and apply math knowledge up through plane geometry to solve problems. Thus, test takers who have the requisite knowledge and have honed their critical thinking skills will find most questions easy and will also perform well on the test
The GRE is a standardized test, meaning that the types of questions you will see, the material you will need to know, and the type of reasoning tasks you will need to do are predictable. This predictability means that you can learn to think like the test makers. Prepare for the test by studying the known range of material tested, practicing with test-like questions, and taking practice tests that simulate the GRE’s adaptive structure.
Following are some factors which affect difficulty level on GRE.
For some people who take the GRE, it may be years since they’ve last taken a math class or had to put their geometry skills to use. Or you may just have always disliked math and thought you were done with it once you finished your undergrad math requirements.
To overcome the same,Prep books are a great way to improve your knowledge of GRE math. There are many prep books available to help you become more familiar with the math tested on the GRE.
Half of the Verbal Reasoning section tests your knowledge of some abstruse and superfluous vocabulary.Throughout this section, you’ll be asked to select words or sets of words to fill in the blanks in sentences.
How to Overcome It: Fortunately, the GRE repeats many of the vocab words it tests, so you can study and become familiar with the most common vocab words by making flashcards and quizzing yourself.
The complex wording of questions
GRE makes itself challenging by wording questions in ways that require more logic and analysis to find the correct answer. This can be an especially frustrating aspect of the exam because you may know all the content needed to do well, but you end up getting tripped up by the wording of the questions by not understanding what’s being asked or being fooled into selecting an incorrect answer.
How to Overcome It: The way to avoid this issue is to do so many practice problems that you begin to see through the GRE’s tricks and are no longer fooled by them. Take multiple practice quizzes and tests and, for each one, go through every question you answered incorrectly and make sure you understand what went wrong so you can avoid making those same mistakes in the future.
The time factor
Like most standardized tests, the GRE doesn’t give you much time to answer each question.You’ll get 30 minutes to write each essay and an average of one minute and 30 seconds to answer each verbal question and one minute and 45 seconds to answer each math question. That means you’ll have to be aware of the time for the entire test. You’ll need to work quickly and efficiently throughout the test in order to get to all the questions.
How to Overcome It:Practice, practice, practice! The more familiar you become with the GRE and the types of questions it asks, the more quickly you’ll be able to answer questions. Be sure to take timed practice exams to see which sections you run out of time most often on and to track your progress. Also, be aware of where you tend to spend a lot of time. Do the critical reading passages take you forever to get through? Do you get stuck on a math problem and lose track of the time, wasting valuable minutes trying to solve it? Focus specifically on eliminating these problem areas and make it a habit to move onto the next question if you’ve spent over a minute looking at a question and still have no idea how to solve it.
There you go – a complete answer to the question, “How difficult is the GRE?”
Know more about GRE Examinations: https://educationstreet.in/counseling/coaching-for-gre-ielts-toefl-sat-gmat/
BY: Piyush Garde
Faculty for GRE Quantitative Section- Education Street
By admin | 30 December, 2021
How long does it take to prepare for GRE?
HOW LONG DOES IT TAKE TO PREPARE FOR THE GRE?
A determined mind and a dedicated approach should not take you more than two to three months to be completely prepared to take on the GRE. The way you plan for your Masters program, the same planning should be done to emerge successful in the GRE test. Keep the following things in mind, before you start planning for your GRE.
Decide when you would like to appear for your GRE exam and then start the preparation accordingly.
Figure out how good or bad you are with your English language skills and Maths.
How much time you can devote studying for each subject mentioned above.
Most importantly, when do you plan to appear for your GRE?
STEP 1: DIAGNOSTIC TEST
Foremost to begin with, start by taking a diagnostic test to assess your GRE level. It will reveal your strengths and weaknesses and will enable you to plan more efficiently.
STEP 2: QUANTITATIVE SECTION PREPARATION
If you have a math background, the Quant section should be easier for you to crack. However, if there are topics you struggle with, you’ll have to learn these concepts in detail and apply them to solving more problems. It is highly advisable to undertake practice tests for every new topic you have learnt. Check for GRE Preparation Apps on the play store.
STEP 3: VERBAL SECTION PREPARATION
The Verbal section is by and large the most difficult part of the GRE to crack through, especially with the vocabulary part. Make sure you download Vocabulary related apps and go through at least 20 new words every day. Do not memorise as it will only lead to panic as the number of words will keep increasing with each day of learning. Rather, observe how the words are used in sentences. In fact, you could also use them effectively in your essays and other write-ups.
Focus on the reading comprehension passages. Apply scanning and skimming techniques. Note down the key words that take you to the main purpose of the passage. Apply elimination techniques and then arrive at the best possible answer.
STEP 4: ESSAYS
Do not ignore the essay part, especially the Argument Essay. A proper comprehension of the argument essay is equally important before you commence writing. There are several argument essay topics available freely over the internet. Write at least two essays a week and get them assessed through a teacher or a verbal expert.
STEP 5: FULL-LENGTH TESTS
After a thorough verbal and quants preparation, start with the full-length tests. Take as many full-length tests as possible and time them. Time-management is very crucial and hence keep note of the same.
STEP 6: ANALYZE AND REVIEW
Contemplate on your scores and analyse where you are falling short. If are not performing well in a section or topic-related concept, diligently work towards the same. One last but most important advice – Keep revising the word list every single day and do not feel tensed.
Your timely preparation and hard work should sail you through!!
Know more about GRE Examination: http://educationstreet.in/counseling/coaching-for-gre-ielts-toefl-sat-gmat/
By: Mr. Dilip Kumar Dubey – Academic Head and Branch Head (Vashi)
By admin | 30 December, 2021
Courses under SOL in Canada
IMPORTANCE OF YOUR COURSE TO FALL UNDER SOL IN CANADA
Canada education system mostly focuses on Research and Specialization. Canada encourages diversified study options in Diploma, Advanced Diploma, Graduate certificate, Masters and PHD programs. Petroleum engineering, computer science, business/management, pharmacy, IT, Hospitality and Tourism, education and Teaching etc are the most demanding courses. Being land of immigrants, Canada is known as multicultural country and has really built healthy stay environment. Country’s education draws major attention of international student as it has maintained high education standards by each province. It is a bilingual country with two official languages English and French. Majority of French speaking people stay in Quebec.
It is world leader in Aerospace, pharmaceuticals, telecommunication and biotechnology. Education in Canada is generally funded and managed by Provincial Governments. There is no Ministry or department of education at federal level. Student can pursue their degree or course from Universities or colleges. There are 98 universities and 150 community colleges in Canada. Vancouver, Toronto, Halifax, Victoria, Montreal are the most popular cities. Ontario and Quebec are the most industrialized locations in Canada. Tuition fees in Canada are less as compared to USA or Australia. University of Mc Gill, Toronto, British Columbia and Alberta are ranked top 100 in the world and top 4 in Canada.
Canada Masters/Graduate certificate/diploma courses are of 1 or 2 years of duration. After studies if student wish to work in Canada they will have to apply for Post-Graduation Work Visa (PGWV).
Validity of PSWV depends on length of program:
Less than eight months
You aren’t eligible for a PGWP
More than eight months but less than two years
Your PGWP may be valid for up to the same length as your study program (for example,
if you studied for nine months, a work permit may be issued for up to nine months)
Two years or more
A PGWP may be issued for three years
More than one program
A PGWP may be valid for up to three years, for example, if you finished a diploma or
degree from an eligible school in Canada, and within the next two years you get a one-
year graduate degree or diploma from an eligible school in Canada.
Eligibility criteria for PGWV:
Student should make sure institute has been allotted Designated Institute Learning (DLI) number
Have a valid study permit
Studied full time in Canada for 8 months long
Must be above 18 years of age
Apply for a work permit within 90 days of receiving written confirmation that you met the requirements of your study program.
Also, all DLI’s do not make student eligible for PGWV.
You can still apply for work permit after studies in Canada, if you are not eligible under PGWV.
Student can apply for Open Work Permits or Employer Specific Work Permits.
If student wish to work or apply for Permanent residency in Canada after studies, it is highly recommended that your course fall under National Occupational Classification (NOC) list. As we check the list we get to know almost all the course related occupations are in this list. For work or immigration purpose under NOC System, jobs are grouped as Skill Type 0, A, B, C, D. Skill type 0 are management jobs, A are professional jobs which require degree from universities, B are technical or skill related jobs where diploma degrees would be required. Work experience of few years is required for NOC, where part time jobs and internships are not taken into consideration. Also it is recommended not to depend on NOC list while shortlisting course for study in Canada, as it is updated every year.
Canada has a proud history of immigration and has long encouraged diversity and multiculturalism. With a high standard of living, low crime levels, clean cities and vast expanses of natural beauty, lakes, mountains, coastal areas and national parks, Canada is an extremely desirable place to live. Its most popular sports are ice hockey, basketball, golf, lacrosse and baseball, although football, rugby and cricket are growing.
Sitting on my counselor chair I am always asked this question by inquisitive and curious parents of kids who are pursuing their 10th, 11th or 12th, basically high school. My answer to this question always in return is a question. I ask them “Do you want your child to have a wide exposure?” If the answer is yes to this then studying abroad is the right fit for you.
Studying abroad is an exercise you do for your kid to work on several part of his growth. Yes it comes with sending your kid away, it cost you more then your home country and it surely has some more efforts to you and your family. But a worthy option to bring the best of your child. Few imperative benefits are:
Undergraduate degree abroad provides you an education, which is truly updated with latest advent and features. It’s not based on bookish knowledge and theory only. It gives a wide paradigm and ways to understand the concept in reality. The assessment is also in ways where you learn the fundamentals better and not judge you simply on a written exam.
A student post 12th is surely a very naïve to decide his career ahead. University abroad understands this and hence keeps the first year very basic and exposes them to all aspects. They can study engineering and they can also do dance along with it. They can choose engineering and decide specialization later. Always a student going at undergraduate level can choose one major and other minor. Hence a young student can slowly develop its understanding and develop its course.
You are going to provide your child the most wide and extensive cohort and network. Just imagine your child sharing the class with an European, African, American etc . The child is just not going to make friends from people across the globe but also learn different cultures, food, music and lifestyle. Hence their understanding is going to be beyond the normal education, which you would provide him here.
Self Esteem and Confidence
A child staying with family always knowingly or unknowingly gets pampered a lot. All his chores basically are done or executed by parents or help in the family. Hence this becomes luxury. Once you send a kid abroad he learns a lot many things. He learns to cook, do laundry, clean the room, manage assignments and many more. So at the end you would be proud to see your child so capable to take care of himself completely. And you would be comfortable that he can lead his life ahead.
So the above points probably will motivate any parent who is reading it. It is a choice you make as a parent for a very promising career of your child.
Yes studying abroad have some concerns like:
It is expensive then education in India no doubt but scholarships and assistantships are widely available to international student. This I have seen in my experience of last 10 years that UG students get much more offered as financial perks as compared to master students. Hence cost of living can be removed by working part time and scholarships can help in reducing the tuition cost. Typical cost of education in primary countries like USA, UK, Australia or Canada would range from 6 Lakhs per year to 20Lakhs per year. This depends on various factors of the university like reputation, private or public, course etc. Hence we can fit the university as per the choice of the parent. Living cost typically is 6 lakhs to 7 lakhs which student after year happily remove on their own. Parent should not feel guilty or bad that their kid is going to work their as this is a very pivotal part of their learning abroad. It is good thing to know how to pay the bills on your own rather then spoon-feeding them longer till they become hell dependent on you.
Some parents especially mothers have concerned to send their little ones far. Yes this can be daunting not having them around. But this little bargain is better then rotting your child here in some small time school and killing his/her caliber. I do not mean to demean Indian education but I have to be true to myself that there are very few good schools that provide quality. And then the competition is way to high out here as loads of applicants as compared to the seat available. So In this bargain you get everything you dreamt to provide your child and nurture him to be the best and nothing less.
We at Education Street (www.educationstreet.in) strive to find the right fit for your child looking at his abilities and interest. Also try for scholarships and assistantships to reduce cost for parents. So if you slightly also have this option in mind to send your child abroad you may knock our doors we have offices in Mumbai.